Strategy Management Case Study

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Note: Answer case questions according to Porterian logics (5 forces) before reading theoretical articles

1.   How attractive is this industry?

2.   Following the logic of competitive strategy  (e.g. Porter’s 5 forces), should a company enter this industry and if yes, what should their strategy be?

3.   Following the logic of competitive strategy (e.g. (Porter’s 5 forces), what strategy should an established player follow?

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