need help with discussions

1) Read the article,

“The Day Bill Belichick Discovered Public Relations (Links to an external site.)Links to an external site..”

Based on the research instruments listed in Chapter 3 of the text, what secondary analyses caused Mr. Belichick to reverse his “no comment” position on the NFL scandal, “Deflategate” and why? What research instruments might have been used to assess public opinion regarding this incident?

2) Read the article,

“Chris Christie’s Biggest Issue Isn’t the Bridge: It’s His Brand (Links to an external site.)Links to an external site.” and watch the video,
Chris Christie and the Bridge (Links to an external site.)Links to an external site..

Based on the readings in our text and the above article and video, should New Jersey Governor Chris Christie have remained silent on the issue of the George Washington Bridge?

Support your position by using at least two of the seven ethical principles in Chapter 4 of the text. Include in your position your assessment of Governor Christie’s ethical and legal considerations.