Miami University Managing Customer Expectations Article Paper

Marketing Minute 021: “Managing Customer Expectations” (Marketing Strategy) #MarketingMinute (Links to an external site.)

Find an article related to customer expectations as it relates to sales/marketing. The article should be long enough, probably 2-3 pages minimum, so that you can write a 1-2 page summary of the article (Word doc.), double spaced. relating key points to the lesson. The last paragraph of your summary should be your own personal thoughts about the subject matter in the article. Include the article title and where you found the article (example: Yahoo news, Rolling Stone Magazine, etc.).Grading will be based on the rubric or grading guide below.

The paper reflects critical thinkiing, relates well to the chapter, is well organized, and submitted on time

此标准已链接至学习结果The paper is comprehensive, a minimum of 1-2 pages

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