marketing-ethics-about-kraft-s – myassignmentgeek.net

marketing-ethics-about-kraft-s – myassignmentgeek.net

For an example of Kraft’s TV commercials geared towards children, review this Oreo Kool Stuff commercial from 2000 that was aired on Nickelodeon.

In an APA-formatted paper of at least 4 pages, not including the cover page and references, discuss the following:

  • What is the business problem in this case? Is it an ethical problem? Why or why not?
  • Use the ethical marketing issues framework on pg. 381 of the textbook to analyze this business problem.
  • Who are the stakeholders in this case?
  • Does Kraft need to respond to all the stakeholders in this case? Why or why not?
  • Using your MBA brilliance, what do you recommend for Kraft to do regarding its marketing tactics? (Please assume Kraft MUST continue to market to children in some manner.)
  • What ethical concepts support your recommendations?

 

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marketing-ethics-about-kraft-s was first posted on July 27, 2020 at 7:32 am.
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