In 2018, the Retail Food Group has become embroiled in scandals after it was accused of wage fraud and reported that the treatment of franchisees and their employees were akin to 'slavery'. This has led to a number of shareholder class action suits and serious doubts as to whether the franchising model remains fit for purpose. Making reference to relevant business strategy concepts, frameworks and theories, critically identify and assess what are some of the key strategic causes/problems that led to these issues within the RFG and the franchising business model? Your answer must include clear links to contemporary strategy concepts/topics covered in this unit, plus a consideration of the international, cross-cultural and ethical contexts.
Your essay must identify and critically evaluate the key issues of the topic. A quality essay will not only directly address the question/topic itself, but also recognise the relevant strategic context. The use of statistics and industry data/trends is strongly encouraged. However, the KEY to a high quality essay is applying the relevant business strategy concepts and theories in a practical scenario.
Organise and structure your essay in a clear, logical essay format, i.e. Introduction, Body paragraphs and Conclusion. See Essay Marking Rubric and Feedback Sheet on the Moodie site and the Q-Manual for guidelines on how to structure academic essays.
Your essay must include a reference list according to the APA style at the end of the essay, as outlined in the Q-Manual. A mix of academic journals, peer-reviewed articles, business reports, company websites and newspaper articles can be used, but there should be a strong emphasis on academic journals. You MUST include AT LEAST 8 academic journal article sources.
Relevant articles are included in the unit reading list. You are advised to use these materials to understand the relevant theories and concepts.
It is ESSENTIAL that students view the Individual Essay Marking Rubric and Feedback Sheet on the Moodie site prior to commencing the task. Check to see if your work is addressing each of the individual criteria before you submit your assessment – if you can't see how it addresses the criteria, then your marker won't be able to either!
Learning objectives assessed: This task assesses learning objectives 1, 2, 3 and 4 of this unit. Submission details: Use only the Moodie assignment submission tool. Do not submit files attached to email. Access Moodie in the Home tab by clicking on 'Moodle' when you log in to the my. monash portal using your Authcate username and password. Select the unit for which you wish to submit work.
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