Discussion 1.3: Competitive Advantage

Choose one of the companies below and view the company’s commercial by clicking on the link.

  • Walmart
  • Chipotle
  • Starbucks
  • Zappos
  • AirBnB
  • Motel 6

Based on what you know about the company, answer these questions on the discussion board:

  • How does the company set itself apart from its competitors? Does it compete on price, quality, service, or innovation?
  • How does the company communicate these competitive advantages to customers?