digital business 2-

digital business 2-

Follow instructions attached, no plagiarism, 2 parts, in total 2500 words

Part 1: Short Essay Questions (40%)

Answer the following 2 essay questions. Each question is worth 25%

  1. What are the major differences between virtual storefronts, such as Amazon, and bricks-and-clicks operations, such as Walmart? What are the advantages and disadvantages of each? provide an example of each.
  2. Explain 4 revenue models for digital business, providing an example of each.


  • Maximum 400 words per essay..
  • Font: Arial 12,5pts. Line-spacing: default. Text-align: Justified.
  • Bibliography/References in Harvard style.
  • You may use Appendixes. These and the References do not count for the total wordcount.

Part 2: Prepare an Online Business Plan (60%)

You have been hired as a Digital Business Manager to develop a company’s online business. The company is a small business that both imports products for retail and manufactures its own (the type of products is up to you to decide). The company does not currently have an e-commerce site (it may have a simple, non-transactional web presence) and you plan to start selling online. Two weeks after starting, you must present to the management board your digital strategy plan for the next 2 years.The plan should contain, at the least, the following sections: Executive Summary, Business Description, (brief) business environment analysis, (brief) competitor analysis, Marketing plan, Shop Development, Team, Budget. As part of the Business plan, research and propose a simple software suitable for online selling, which will be described in the section called Shop Development. You must state why it is a good choice for the business.

  • The deliverable is an online business plan, between 2100

It assesses the following learning outcomes:

  • Analyze the development of competitive advantage through digital technology
  • Identify current trends in technology in digital business
  • Understand how digital technologies can be integrated within business
  • Describe the digital business and compare it with non-digital businesses
  • Analyze and assess different approaches to the development of digital platforms


  • Cover, Table of Contents, References and Appendix are excluded from the total wordcount.
  • Font: Arial 12,5 pts.
  • Text alignment: Justified.
  • The in-text References and the Bibliography have to be in Harvard’s citation style.