Design an IMC plan for organsation or products or services
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The IMC plan you produce fulfills MK201 learning outcomes C, D, E and F. Use the format of the IMC Plan Sample (in Assignment Module). Additionally in section 4 Generic Critical Success Factors. write concisely and convincingly on: a. a few key factors to ensure the successful performance of the IMC strategy. b. which major market/ industry/ environmental factors or trends would have to remain unchanged, for the IMC strategy to realize its maximum potential. c. which ethical considerations and regulatory requirements apply to the IMC. Use unit material, class activities and feedback related to forum #1, #2 and the essay: to create a superior marketing position and IMC strategy for your organisation (or group you researched on). While you are journeying through this research-based activity, applying IMC concepts to create a superior IMC plan, record your learning and personal growth experiences in forum #3. Here are specific things to do to generate content of forum #3 and IMC plan involves using social media to advertise and promote (somebody’s or your own) product, service or social cause. 1. find a product, service that you are currently benefiting from. If you would like to champion your own or another’s social cause, you may do so as well. The organisation related to this product, service or cause should be an actual group of real people. 2. choose one customer segment that you would like to promote this product, service or social cause to. 3. decide which social media channels (websites/ apps) to advertise and promote on; for example, Facebook, Instagram, LinkedIn, Pinterest, Snapchat or Twitter. Note: you may use two social media apps. If you are unable to access two social media apps, then 4. Ask the people you are promoting to 3 questions: a. what specifically they did and did not they like product, service or social cause. For example, they may not like the prices, missing features, deficiencies with existing product features or service delivery, execution or performance. b. The reasons why they liked and/ or dislike. What problems they currently face that are not addressed by existing product features or service delivery, execution or performance. For example, it too complicated, take too long to get things done; failure and pain points. c. how they would improve the features or processes of the product, service or social cause. For example new features, service differentiation, additional or complementary products or services to enhance user experience. 5. Collect a minimum of 10 quality responses or until you see at least two repeating responses emerge. The above is the primary (field) research you do on which your IMC plan is based. Your research should be enhanced with product (service or social cause) review web-searchers. Scenario 1: your segment like almost everything about the product, service or social cause you are promoting. In this case, try your best to ask them for as many specific details on why they like it. Action: change the business strategy of a close competitor (or substitute) specifically in ways to realise or deliver all the great things people really like. This means you create competition for the product or service or social cause you were promoting. Scenario 2: opposite of scenario 1. Get as much details on why they dislike it. Action: change business strategy to include a few major improvements and develop an IMC strategy communicates these improvements to the two customers segments. Scenario 3: somewhere between scenario 1 and 2. mixture of likes and dislikes. Action: improve on product feature or service differentiation or performance or social cause. Note: you should not create an IMC plan for illegal, immoral and criminal organisation or activities. In the course of your social media related research, please report to me (in the very unlikely situation) if you face cyber-bulling. We should and must defeat/ manage this destructive anti-social behavior! Best wishes! Important note beside the instruction above. 1. Please Applying Critical thinking with this plan. 2. Make sure the IMC plan could create a solution for generate revenue 3. use negative feedback from of any services or products or organisation that you will be choosing, to be use for make better IMC on how to improve that products or services you will make make. 4. please put any supporting stuff such as diagram, or graphic, or figure, that is excluded from words counted as instruction has said.
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