Cleveland State Marketing Intelligence and Marketing Research Discussion

1. What is the difference in purpose between marketing intelligence and marketing research? How does each one relate to marketing strategy? Give an example of marketing intelligence and marketing research.

2. What is the difference between primary and secondary data? Give examples of each data.

3. What is the difference between quantitative and qualitative research? Give an example for each one. Does a survey collect qualitative or quantitative data? Explain.

4. What is the difference between causality and correlation? What type of quantitative research examines causality and what type examines correlation?

5. How would you go about estimating the worldwide market potential for electric toothbrushes (you can assume there is no official estimate of market potential for this product)? Come up with a unit number and a dollar value for this estimate. (Hint: look up the chain-ratio method).