Case Study: BMW of North America: Dream it. Build it. Drive it.

Provide article (PDF), Requirement (Word document)

Main Learning Objectives: 1. To underscore the importance of consumer behavior in strategic planning.

2. To illustrate the complexity of strategically managing the supply chain for a modern manufacturing company and the implications effects of ‘mass customization’ on supply (value) chain

1-2 page brief essay format. To finish the three questions below sign as individual assigment.