Case Study 2-2 – Zipcar Page 53


QUESTION 1) Apply the resource-based view to Zipcar’s business model to show how information resources may be used to gain and sustain competitive advantage. QUESTION 2) Disc us s the synergy between the b us iness strategy of Zipcar and information technology. QUESTION 3) What network effects are part of Zipcar’s strategy? How do they […]

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